This Bloomsbury Professional book offers comprehensive and practical advice on the law as it relates to promotional marketing activities such as prize promotions, coupons and sampling. Written by one of the foremost authorities on marketing law, who has many years of practical experience, this book ensures that you are aware of any potential legal pitfalls when devising and executing promotional marketing campaigns. The text offers straightforward, no-nonsense advice, using a practical question-and-answer format that covers questions regularly raised by marketing professionals. Formerly called Sales Promotion and Direct Marketing Law: A Practical Guide.
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Chapter 1 INTRODUCTION TO THE LEGAL AND SELF-REGULATORY CONTROLS ON PROMOTIONAL MARKETING
Chapter 3 CONTRACTUAL ISSUES AND DISTANCE SELLING
Chapter 7 PRICE PROMOTIONS AND PRICE CLAIMS
APPENDICES
Appendix 2 CODE OF PRACTICE FOR TRADERS ON PRICE INDICATIONS
Appendix 3 Notes for guidance on coupons: Recommended Best Practice
Appendix 4 Institute of Promotional Marketing: Electronic Couponing and Briefing Pack
Appendix 5 INSTITUTE OF PROMOTIONAL MARKETING: GUIDELINES FOR BRIEFING FULFILMENT HOUSES